New Year, New B2B
– Planning B2B Marketing for 2026 

‍Wolt & MarkkinointiKollektiivi invite you to an inspiring live event dedicated to the future of B2B Marketing. In this afterwork-ish event you will hear thought-provoking keynote speeches on topics that should be in every B2B marketer’s table when planning for 2026.

• ‍What: Event dedicated to unlocking the full potential of B2B Marketing in 2026.
• When: Thursday, October 16th at 15:00.
• Where: Wolt HQ, Pohjoinen Rautatiekatu 21, 00100 Helsinki, Finland.
• Who is it for: For everyone working with B2B marketing – hands on B2B marketers, B2B marketing leaders and agency folk who work with B2B clients. 
• Good to know: The event is free of charge for all participants. 

You will hear how leading experts see the future of B2B, learn what Wolt can teach us about strategy and advertising, and get inspired by fresh ideas on AI, retail media and branding. 

B2B is not “boring-to-boring.” It’s bold, creative, and ready to fuel your marketing for 2026 and beyond.

Sign up now in Lyyti >>

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The event will include keynote speeches and a panel discussion:

• B2B Marketing in 2026: Yuval Bramson, Global Head of B2B Marketing, will take us beyond today’s playbook and paint a picture of what’s next. From bold strategies to new ways of building teams, he will explore the challenges we must overcome and the opportunities we can seize to shape a more ambitious future for B2B marketing.
• Retail Media is Here – Are You?: Annaelisa Huhtala, Demand Generation Team Lead, B2B, will dive into one of the fastest-growing frontiers in marketing. She will reveal how retail media is reshaping the way businesses connect with audiences and challenge us to consider how ready we really are to harness its full potential. Annaelisa will also share use cases from Wolt Ads.
• Panel discussion is based on your questions! When signing up, please leave your questions to the panelists about topics you’d like to know more of, to make sure you’re ready for 2026! 
  We get answers from these marketing professionals:
  - Anh Nguyen, VP Marketing at Wolt.
  - Stuart Barnes, Head of Strategy at VML Finland.
  - Laura Myllykoski, Partner & CEO, Trickle Helsinki.
  - The panel will be hosted by B2B marketing professional Santtu Kottila, the founder of MarkkinointiKollektiivi.

Join us, and rethink what B2B Marketing can be!

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The event schedule: 

• 15:00 Doors open: sign up, networking and light snacks 
• 15:30 Welcome to the event // Santtu Kottila, founder of MarkkinointiKollektiivi
• 15:35 B2B Marketing in 2026 // Yuval Bramson, Global Head of B2B Marketing at Wolt
• 16:00 Retail media is here – are you? // Annaelisa Huhtala, Demand Generation Team Lead, B2B at Wolt
• 16:25 Panel discussion: The Future of B2B Marketing
• 17:10 Wrap-up 
• 17:15–18:15 Afterwork: networking & mini tasting menus by Wolt Catering

This event is brought to you by Wolt, and produced by MarkkinointiKollektiivi.

Sign up now in Lyyti >>