Calculate Your Creative Performance Score

Partner blog: Zuuvi

Google – the world’s largest performance engine – has stated that 70% of your ad effectiveness is attributed to the creativity of your ads.

We consume more content every day, and the demand for fresh, engaging content keeps rising. That means marketers must work faster, stay agile – and get more creative to stand out.

Here’s the challenge: Are you actually able to measure how well your creativity performs and why it matters? If not, it’s time to find out.

This blog post will show you how to calculate your own Creative Performance Score: a score that assesses your entire creative process and pinpoints the areas you need to focus on in order to improve your creative efficiency.

First Things First: What is Creative Performance?

Creative performance is about more than just good-looking ads — it’s about creating assets that actually work. It’s how effectively your creatives grab attention, spark interest, and drive measurable results.

Gone are the days of guessing what might stick. Today, high-performing creative is data-driven, goal-aligned, and agile. And the real magic happens when marketers and designers work together closely — from first concept to campaign launch and beyond. Side-by-side collaboration leads to better alignment, faster iterations, and room for bold ideas.

At its core, creative performance means producing high-quality, high-impact ads — fast and at scale. To improve it, focus on three things: quality that tells a story and stands out, quantity that keeps your brand fresh across channels, and speed that lets you launch, learn, and optimise faster. When these align, you don’t just create ads — you create impact.

How Do You Measure Creative Performance?

Let’s say you’re a CMO, Digital Marketing Manager, or Performance Specialist. Your team is being evaluated on results: conversions, leads, revenue.

But how do you track your creative team’s impact?

You can do it with the Creative Performance Score (CPS) — a simple, powerful way to evaluate and improve your ad creation process. It's based on three pillars:

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1. Cost of Production

How much are you spending to produce each creative?‍

Tracking cost lets you spot inefficiencies and allocate your budget smarter — freeing resources to scale up production without sacrificing quality.

2. Speed

How quickly can you go from idea to live ad?

‍Time-to-market is critical in today’s competitive landscape. With Zuuvi, your team can build ads collaboratively within one platform, cutting down back-and-forths and launching faster.

3. Performance

How well do your creatives perform?

Whether you’re aiming for awareness, clicks, or conversions — the data tells the story. You need to know what hits and what flops, so you can iterate with intent.

By tracking these three dimensions, you get a clear picture of your creative ROI. It’s not just about producing more content — it’s about producing better, faster, and smarter.

And if your score’s lower than you’d like, don’t worry — that’s your signal to optimise. Maybe your ad briefs need refinement. Maybe your design team lacks the right tools. Or maybe it’s time to rethink your creative process altogether.

Curious about your own Creative Performance Score?

Calculate your score now and see how your ad production stacks up across cost, speed, and impact, and compare them to competitors.

The insights might just be the edge your team needs to create better-performing ads — and get them to market faster than ever.

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The writer Alexander Augustesen is the CEO and Co-founder of Zuuvi, the leading Creative Performance Platform in Europe, that empowers modern marketing teams to build, personalise, and distribute high-performing ads across all digital channels.

Alexander puhui aiheesta myös MarkkinointiKollektiivin tilaisuudessa 21.5.2025. Katso Tuntuvaa ja toimivaa sisältömarkkinointia -tilaisuuden tallenne täältä.