Digitalizing B2B Brands and Improving the Brand Experience

B2B sales and marketing landscapes are undergoing a transformative shift. Instead of using old-fashioned methods and conventional processes, more and more B2B transactions are happening online. This shift to online business presents a great challenge for business models and commercial practices.

To succeed, businesses need to be proactive and answer customers’ questions even before the first contact. Even though the buyer may represent a company, the purchasing decisions are ultimately made by individuals who make the decisions based on what’s valuable to them.

Valve & MarkkinointiKollektiivi invite you to learn about how you can improve the digital brand experience

In this event you’ll learn:

  • How to improve your digital brand and customer experience
  • How to support the customer’s buying process online
  • How does the customer journey work in a fully virtual environment
  • How the rise of millennials to management positions and rapid technological growth changes the role of branding
  • How to showcase products using cutting edge technologies  

Panel discussion is based on your questions. We get answers from these marketing professionals:

Laura Hinkkanen, Senior Marketing Manager, Sales and Marketing Development at KONE, is leading the demand generation globally. KONE is a global leader in the elevator and escalator industry, improving the flow of urban life with over 60,000 employees in over 60 countries. Laura is highly motivated and intellectually curious brand, marketing, and business development leader with over 15 years of strategic marketing and international branding experience.

Markus Natri, Brand Strategy Lead and Senior Copywriter at Valve Group – a leading business-to-business marketing agency headquartered in Helsinki. Markus has over 30 years’ track record as brand strategist, award-winning copywriter and creative lead in international industrial branding and marketing communications.

Risto Karhu, Head of VFX, Valve. Risto Karhu is a dynamic team leader and visionary at Valve Group. With over two decades of hands-on expertise in 3D production, Risto has played multiple roles, crafting captivating animations, videos, immersive product demos,  XR experiences and event visuals.

The panel will be hosted and questions will be asked by B2B marketing professional Santtu Kottila, the founder of MarkkinointiKollektiivi.

Valve – We build the future with smart and impactful marketing.

Valve wrote a blog that offers insight from the event. Read blog: 5 trends reshaping B2B marketing: Insights from the Valve & MK Event.

See the event recording here:





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