Invitation: The future of B2B commerce

  • What: event dedicated to unlocking the full potential of B2B commerce
  • When: Thursday, April 11th at 14:00 Live and at 14:30 Online
  • Where: Live at Valve Office Vallila, Sturenkatu 16, 00510 Helsinki AND online
  • Good to know: The event is free of charge for all participants

Welcome to an event dedicated to unlocking the full potential of B2B commerce.

Today, the synergy between sales, marketing, and customer service is increasingly vital. The B2B buying journey has evolved, becoming more complex and digitally driven. To thrive in this dynamic environment, the B2B commercial function must undergo a strategic evolution to better serve customers and meet business objectives.

Drawing inspiration from renowned Gartner insights, we acknowledge that a significant percentage of customers' time is spent without direct involvement with sales, and in digital channels.

As the decision-making process involves more stakeholders and the buying journey extends, sales faces unprecedented challenges. Sales professionals are under increasing pressure to utilise various channels in facilitating the customer’s buying journey more than ever before.

So, the question arises: Can we elevate our approach? Is there a more lucrative and efficient way for marketing and sales to collaborate?

Join us as we explore the untapped potential of a unified commercial function. Discover how aligning our strategies, communication, resources, technology, and data management can transform the way we create customer value and achieve business goals.

Together, let's redefine success in B2B commerce.

In this event, you will delve into the following topics:

  • Two keynote speeches by Max Nyman (VP, Enterprise Business at Valve) and Heli Hytönen (CEO at Kasvuryhmä): The future of B2B commerce
  • Case Admicom: Integrating four businesses under one roof by Pekka Pulkkinen (Chief Growth Officer, Admicom)
  • Panel discussion: The requirements for future-proof commercial functions. 
    • Heli Hytönen (CEO at Kasvuryhmä)
    • Pekka Pulkkinen (Chief Growth Officer, Admicom)
    • Mikko Marsio (Chief Revenue Officer, Cadmatic)
  • The event will be hosted by B2B sales professional Teemu Ilola (CCO, MarkkinointiKollektiivi & MyyntiKollektiivi).

Watch the recording:





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